> ## Documentation Index > Fetch the complete documentation index at: https://docs.apollospace.ai/llms.txt > Use this file to discover all available pages before exploring further. # Glossary > Quick definition of every Apollo Space term — with a link to the full concept page. New to Apollo Space? This is your quick-reference glossary — each card links to the full concept page. ## A A combination of persona + tools + memory + budget. Operates alongside the human team. Chief of Staff persona — the org's multi-tool operator. Handles tasks, coordination, and execution on behalf of the team at the org level. Append-only history of every significant action in the org. Who did it, when, and what — visible in Settings. ## B The org's knowledge base — documents, captures, and agent memories. Available to agents via semantic search. Bring Your Own Key. You use YOUR account with the vendor (Twilio, Tavily, Apify); the bill goes directly to you. Apollo Space is not a payment intermediary. ## C Configurable spending limit per organization, per agent, per user, or per user × agent. Blocks calls that exceed it. OAuth-as-a-service layer that connects Apollo Space to hundreds of SaaS apps (Notion, Slack, Linear, Gmail, etc.). A field you create in the CRM to capture attributes specific to your niche. Supports text, number, date, select, and multi-select. ## D A distinct personal agent that represents a specific leader across organizations — carrying their voice, decision patterns, and context. Outbound campaign type with **N touches** over time. Each touch is a fresh composition, not a parameterized template. ## H Human-In-The-Loop. An operating mode where the agent drafts the action and you approve it before it goes through. Default for Marcus outbound. ## L A card representing a potential person or company in the funnel. Lives in one pipeline and one stage at a time. ## M Outbound persona. Writes and sends email / WhatsApp in sequence, landing in the recipient's real inbox. Architecture where multiple organizations share infrastructure but have isolated data. Apollo Space enforces isolation at the database level. ## O Apollo Space's tenant — the boundary where data, agents, integrations, and billing live. Proactive communication to leads — email / WhatsApp campaigns orchestrated by Marcus. The highest-level role in an org. The only one who can change the plan, delete the org, or promote other owners. ## P One-time Stars purchase. Never expires (rolling). Useful for seasonal spikes or as a safety buffer. The sequence of stages a lead moves through. Each org can have multiple pipelines with customizable stages. The behavior, tone, and voice of an agent. Defines how it responds, in what language, and with what level of formality. ## S Public research persona — web search, company analysis, and cited snippet consolidation. A short, stable identifier that becomes part of the org's URL (`app.apollospace.ai/{slug}`). Cannot be changed later without breaking links. A step in a pipeline. Defaults: New lead → Qualified → In conversation → Proposal sent → Closed-Won / Lost. Apollo Space's internal currency. Every billable action consumes Stars from the org's wallet. ## T Public search engine used by Scout. Returns structured snippets for grounding agent responses with real-world data. The complete record of a conversation with an agent — every action, cost, and return value. Visible via the "View trace" button in chat. A typed function an agent can invoke (web search, create lead, read Notion, send WhatsApp). Each tool has its own permissions. The provider that connects WhatsApp Business to Apollo Space. BYO-key model. ## V A markdown document describing the org's or persona's voice — tone, vocabulary, greeting style, and signature. Agents re-read it at the start of every conversation. ## W Each user's own space within Apollo Space — independent of the orgs they belong to. Personal notes, personal integrations, and test traces. ## Next steps Common questions grouped by category. Concept pages with more depth.