> ## Documentation Index
> Fetch the complete documentation index at: https://docs.apollospace.ai/llms.txt
> Use this file to discover all available pages before exploring further.

# People & CS

> Onboarding, support, and relationship continuity that don't depend on one person being online — with the sensitive line always staying human.

It's 8am on a Monday. A brand-new customer messaged on WhatsApp — "hey, I
started yesterday and got stuck on step two"; a colleague joined the team
today and doesn't know where anything lives; and two people who asked for
support on Friday still have no answer because whoever handled it is off.
All of these are relationships cooling off — not from bad intent, but
because they hinge on one specific person being on call.

**What leaves your plate:** first-line support, the onboarding walkthrough,
the follow-up nobody remembers to send, and logging every conversation in
the right place all start happening on their own — with context, within
budget, and with the sensitive part always waiting on a human.

## How it works, in one line

People and CS is, at bottom, **memory that can't die with one person.** The
agent doesn't replace whoever owns the relationship — it makes sure the
context, the continuity, and the first response exist even when that person
isn't around.

```mermaid theme={null}
flowchart LR
    A[Trigger<br/>new person, question,<br/>check-in date] --> B[Agent pulls context<br/>from Company Brain + CRM]
    B --> C[Decides + uses tools<br/>Chats, CRM, Routines, Docs]
    C --> D{Sensitive?<br/>comp, contract,<br/>personal}
    D -->|No| E[Answers / logs / schedules]
    D -->|Yes| F[Proposes + calls a human<br/>with full context]
    E --> G[Becomes memory<br/>the next interaction already knows]
    F --> G
```

## Concrete flows

### 1. Run the onboarding — for a customer or a teammate

**Trigger:** a new person arrives — a customer who just signed, or a
colleague on day one.

[Athena](/en/agents/athena), the organization's operator, pulls the
onboarding script for that situation from the
[Company Brain](/en/features/brain) — the steps, the documents, who owns
what. She opens a [chat](/en/features/chats) and walks the person through it
**one step at a time**: "registration done? then X is next." As each step
clears, she creates the matching [tasks](/en/features/boards) on the
onboarding board, attaches the right [document](/en/features/documentos),
and checks off what's complete.

If the person gets stuck on something the Brain doesn't cover, Athena
**doesn't make it up** — she logs the question and escalates to the human
owner with the history of what was already tried. When it's done, the whole
onboarding became [memory](/en/features/brain): next time the script is
sharper.

<Note>
  The same pattern serves both audiences. **Customer** onboarding = activate
  whoever bought so they see value fast. **Teammate** onboarding = get the
  person out of "I don't know where anything is." The difference is the
  script in the Brain, not the mechanics.
</Note>

### 2. First-line support — answers from the Brain, escalates the rest

**Trigger:** a question lands by [chat](/en/features/chats) or
[WhatsApp](/en/integrations/whatsapp).

The agent looks for the answer in the
[Company Brain](/en/features/brain) — FAQ, policies, product docs the org
already ingested. When the answer **is there**, it replies on the spot, in
the right language, and logs the interaction as an
[activity in the CRM](/en/features/crm). When it **isn't** — or when the case
is clearly sensitive — it stops, doesn't guess, and **hands off to a human**
with everything chewed: who the person is, what they asked, what it tried,
and why it stalled.

```mermaid theme={null}
flowchart TD
    A[Question arrives] --> B[Agent searches the Brain]
    B --> C{Found a<br/>trustworthy answer?}
    C -->|Yes| D[Replies + logs in CRM]
    C -->|No / sensitive| E[Human handoff<br/>with full context]
    D --> F[Becomes memory]
    E --> F
```

The win isn't "a bot that answers everything." It's that **the first
response never lags again because someone was busy** — and what needs a
human reaches a human already in context, not as a "remind me what happened
again?"

### 3. Check-in and NPS — the follow-up nobody remembers to send

**Trigger:** a [routine](/en/features/rotinas) the agent schedules for
itself — 7 days after onboarding, 30 days later, end of every month for the
active book.

On fire, the agent pulls from the [CRM](/en/features/crm) who's at the right
point in the cycle, drafts a check-in message or a short satisfaction
question, and sends it on each customer's channel
([email or WhatsApp](/en/features/outbound)) — with **human approval before
the send** if you want to keep a hand on outbound. Replies flow back into the
CRM as activity; anyone who scored low or flagged dissatisfaction becomes a
prioritized [task](/en/features/boards) and a
[proactive notification](/en/features/rotinas) in the account owner's bell.

<Info>
  **Why this matters:** relationship follow-up is the easiest work to defer
  and the costliest to forget. A routine has no hectic Monday — it sends the
  check-in on the right day, every time, and turns each reply into an
  actionable signal instead of a spreadsheet nobody reads.
</Info>

### 4. Keep customer context alive — and the handoff that doesn't restart from zero

**Trigger:** any interaction ends — a chat, a logged call, an email
exchange.

The agent updates the [CRM](/en/features/crm) right after: logs the activity,
adjusts the stage if the relationship moved phase, attaches a summary of what
was agreed, and stores the learning in the
[Company Brain](/en/features/brain). The result: the customer's history is
**always current**, not dependent on someone remembering to write it up
later.

And when a case gets hard — a delicate negotiation, a serious complaint,
something that needs human judgment — the handoff carries that whole context.
Whoever takes over doesn't ask "who's this customer again?": they open the
card and see the full timeline, what was promised, the tone of the last
conversation. **Continuity stops living inside one person's head.**

## What stays human

<Warning>
  The agent **proposes**, never decides alone, whenever the subject is:

  * **Compensation** — salary, bonus, raise, any money conversation with a
    colleague.
  * **Hiring and exits** — onboarding, offboarding, promotion, any decision
    about people.
  * **A contractual promise to a customer** — deadline, scope, commercial
    term, any commitment that becomes an obligation.
  * **Customer money** — refund, discount, charge, invoice adjustment.
  * **A sensitive personal matter** — health, conflict, serious complaint,
    anything that calls for human empathy and judgment.
  * **Heavy external, legal, or regulatory communication**, governance
    decisions, and destructive actions.

  In those cases the agent prepares everything — the draft, the context, the
  recommendation — and **waits for a person to approve.** Every action lands
  in the auditable trail, with author and justification.
</Warning>

## Where to start

<Steps>
  <Step title="Teach the script to the Brain">
    Upload your onboarding material and the support answers you repeat every
    week into the [Company Brain](/en/features/brain). That's where the agent
    pulls its first response from — without it, there's nothing to consult.
  </Step>

  <Step title="Wire a channel and let the agent take first line">
    Connect [WhatsApp](/en/integrations/whatsapp) or
    [chats](/en/features/chats) and let the agent answer what's in the Brain,
    escalating the rest. Start with human approval before each external reply
    and loosen it as it earns trust.
  </Step>

  <Step title="Schedule a recurring check-in">
    Create a follow-up or NPS [routine](/en/features/rotinas) for your active
    book. One agent, one cadence, one channel — and autonomy grows like a
    ratchet, not a leap.
  </Step>
</Steps>

## Next steps

<CardGroup cols={2}>
  <Card title="Chats with agents" icon="comments" href="/en/features/chats">
    Where support and onboarding happen — the org's operator one keystroke
    away.
  </Card>

  <Card title="Native CRM" icon="address-book" href="/en/features/crm">
    Where customer context stays alive — leads, activities, and history that
    don't depend on human memory.
  </Card>

  <Card title="Routines" icon="clock-rotate-left" href="/en/features/rotinas">
    The cron behind check-ins and follow-ups — the agent remembers for you.
  </Card>

  <Card title="Retail & e-commerce" icon="cart-shopping" href="/en/use-cases/sectors/retail-ecommerce">
    The same support and post-sale pattern applied to a high-volume sector.
  </Card>
</CardGroup>
