What Athena does
Athena is Apollo Space’s Chief of Staff persona — the default operator that takes action inside the platform. When you need something to happen — a lead moved to a new stage, a note attached to a conversation, a quick context lookup to answer a question — Athena is the one who gets it done.“Athena” is the canonical name used in this documentation — but each org
can rename their Chief of Staff under Settings → Agents.
Common choices: “JARVIS,” “Tina,” “Ada,” or the name of a leader
the persona represents. The behavior is the same — only the name
shown in chat and prompts changes.Throughout this doc we use “Athena” for simplicity. Mentally substitute
whatever name your org has chosen (visible on the Home screen, at the
top of the chat, and on the agent card).
Athena can call on Scout (to research) or Marcus (to send messages) under the hood — she orchestrates when it makes sense.
What she can do
Athena is multi-tool. She covers the most common day-to-day building blocks:CRM
Create a lead, move stage, attach activity, update custom fields,
change assignment.
Tasks & boards
Create a task, assign it to a person or agent, change status, post
an update in the task thread.
Brain
Search org documents, read URL content, save a snippet as a
knowledge capture.
Integrations
Actions in apps connected via Composio (Notion, Slack, Linear,
Calendar, and more) — when you have the toolkit enabled.
Athena vs. the Digital Twin
Athena is the organization’s agent, not any individual’s. She knows the company context (Brain, org voice) and coordinates work, but speaks with a neutral, operational voice — not as any specific person.Athena (Chief of Staff)
The company’s agent. Runs the org’s day-to-day with a neutral voice —
moves leads, creates tasks, looks up context, coordinates specialists.
Digital Twin
A personal agent tied to a specific person, spanning all their orgs — speaks
with the leader’s own voice. A distinct agent, not a mode of Athena.
They work together: a leader’s Digital Twin
delegates to Athena when the work belongs to the company, and Athena calls
on the Twin when a communication needs to carry that person’s voice.
One serves the organization; the other represents the individual.
Long-term memory
Unlike Scout (where each conversation is independent) and Marcus (whose memory lives in the shared Brain), Athena has accumulative memory within the org’s context:- Learns org preferences over time (“we always respond formally,” “this client complained about deadlines in Q1”)
- Remembers decisions made in past conversations — no need to re-explain context every time
- Maintains a continuity journal across sessions — the morning Athena knows what was discussed the night before
When to use Athena vs. other personas
| Typical request | Best persona |
|---|---|
| ”Research company X for me” | Scout |
| ”Send an email to João saying…” | Marcus |
| ”Create a lead for João Silva, account TechCo, mark as qualified” | Athena |
| ”Summarize what happened in this thread + create a follow-up task” | Athena |
| ”How would I respond to this email?” | Digital Twin |
| ”List the 5 leads who stopped responding last week” | Athena |
| ”Send this proposal for the CFO’s review” | Athena (with the financial leader’s Twin, optional) |
Limits — where Athena waits for you
Even as the “operator,” Athena does not autonomously execute actions that involve:- Money — payment confirmation, refunds, financial adjustments
- High-stakes external communication — a commercial proposal to a client, a public announcement, a regulatory notice
- Governance decisions — plan changes, account cancellations, member role modifications
- Destructive actions — deleting an org, bulk-deleting leads, removing an integration
Next steps
Digital Twin
The leader’s personal agent — distinct from Athena, speaks in their voice.
Scout
The persona Athena calls when research is needed.
Marcus
The persona Athena calls on to send messages.
Costs
Every Athena call deducts Stars from the org’s wallet.