Apollo’s headline
The Digital Twin is the face of Apollo: a digital twin of you — a living replica of what you know, how you decide, who you work with, and what’s in flight. It reasons and acts on your behalf.Think of the Twin as “you, in more places”: answering the repetitive things in your voice, pulling the right context, keeping things moving while you handle what only you can.Two things make it different from any other agent on the platform:
It's personal
The Twin is yours, not the organization’s. It learns your voice,
your decisions, and your preferences — and it speaks as you, not as
“the company.”
It spans your organizations
Belong to more than one org? The Twin follows you across all of them,
respecting each one’s isolation — context from one company never
leaks into another.
Twin vs. Chief of Staff — don’t mix them up. The
Chief of Staff is the organization’s agent: it
knows the company and coordinates its work, but it doesn’t speak “as”
anyone in particular. The Digital Twin is yours and speaks in
your voice. One runs the company; the other represents you. They
work together — your Twin delegates to the org’s Chief of Staff when
the work belongs to the company.
What a Digital Twin is not
- Not a video avatar / face-swap / visual clone.
- Not a personality replica — it’s an operational representation: what you’d decide and how you’d communicate it.
- It does not replace you on irreversible decisions (signatures, financial approvals, closing contracts).
When it makes sense to turn your Twin on
You don't scale anymore
A leader with 80+ pings a day across WhatsApp and email — the Twin
answers the repetitive ones (status, links, simple follow-ups) in the
right voice.
The decision needs your style
“How would I answer this email?” — the Twin has your history and your
voice to produce a version that sounds like you.
Continuity when you're away
Weekend, travel, focus mode. The Twin keeps follow-ups rolling without
interrupting your life.
Onboarding a new leader
A new leader takes time to build context. The Twin speeds it up — it
inherits the org’s knowledge and the history of the relevant
conversations.
How the Twin learns your voice
Setup is incremental — it starts cautious and earns autonomy as it gets things right:Initial voice document
You write a voice document (markdown) with 3–5 examples of how you
typically respond: a chasing email, a “thanks, I’ll take a look,” a
crisp no to something out of scope, a request for more information.
Company context
The Twin inherits the org’s knowledge (documents, captures in the
Brain) + your work history + the records of
earlier conversations you took part in.
Iterative tuning
In the first weeks, you review the Twin’s drafts before they go out.
Each correction (which tone, which sign-off, which greeting) feeds
back into the voice document.
Autonomy in Apollo is a ratchet, not a switch: the Twin earns
freedom per action-class as it builds a track record of getting things
right — and you can pull that freedom back at any time. Every action is
logged and auditable.
Limits — where the Twin never acts alone
How the Twin decides whether to act or propose for your approval: These limits are product invariants, not a configurable option:| Action | Can the Twin? |
|---|---|
| Reply “thanks, I’ll take a look” | ✓ yes, autonomous |
| Send a calendar link | ✓ yes, autonomous |
| Follow up on a sent proposal | ✓ yes, autonomous |
| Approve a commercial proposal to a client | ✗ no — requires you |
| Approve a contract signature | ✗ no — requires you |
| Confirm a payment / refund | ✗ no — requires you |
| Speak at public events as you | ✗ no — not supported |
| Edit a company governance decision | ✗ no — requires you |
When it appears publicly — and when it shouldn’t
It appears (in your voice):- In WhatsApp / email replies in your inbox.
- In drafts of communications you sign.
- In internal team chat replies where you normally speak.
- In regulatory / legal communications (always human).
- In public media (LinkedIn post, Twitter) — without your explicit opt-in.
- In a first contact with an investor / strategic partner.
- In any communication where the recipient reasonably expects to speak with you in person.
Next steps
Chief of Staff
The agent that coordinates the organization — your Twin’s counterpart
at the company level.
Twin billing
Each Twin call debits Stars from the org’s balance — the same budget
protection as any agent.
Use cases
Where the Twin creates the most value for whoever leads the operation.