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Your agents are working while you aren’t watching. The Chief of Staff sends a follow-up over WhatsApp, Scout runs a handful of web searches to enrich a lead, an enrichment actor pulls a company’s contacts — each action costing real money, to a different vendor, in a different unit. Stars turn that sprawl into one number. You see what your company’s AI is spending and you set the limits, without ever reconciling a vendor invoice yourself.

What are Stars

Stars (★) are Apollo Space’s internal currency. Every billable action — a public search, an outbound email, a WhatsApp message, an external tool execution — draws Stars from your organization’s wallet. Instead of reconciling the heterogeneous costs of each vendor (LLM tokens, Twilio per-country cents, Tavily per call), Apollo Space gives you a single unit to track all platform usage.

The wallet has two compartments

Recurring subscription credit

Included in your subscription plan. Renews automatically every month alongside your plan billing cycle.
The monthly balance expires at the end of the period — unused credits do not roll over to the next month. It is designed to cover typical monthly usage, not to accumulate.
When to use: covers predictable, recurring usage by your team.
Deduction order: when a billable call is made, Apollo Space debits the Monthly balance first (because it expires) and only then the Package balance. You can see each compartment’s balance separately under the Billing tab in your org settings.

Where Stars are spent

Every time an agent triggers a capability with an underlying cost:
CategoryExamples
LLMLanguage model tokens — every agent conversation goes through here
Public searchWeb searches performed by Scout
OutboundWhatsApp and SMS via Twilio
Enrichment + scrapingApify actors — map searches, site contact extraction
External integrationsComposio tools that carry a cost (most are free)
The up-to-date pricing table is available in Billing → Usage by category inside the app. Rates may change in line with vendor agreements — always communicated in advance.

How Apollo Space protects your budget

Before each billable call, Apollo Space checks at multiple levels whether the action fits within the org’s budget:

Wallet balance

If the wallet is empty, no new billable calls are authorized — regardless of agent or user.

Configurable caps

You can set spending limits per organization, per agent, and per user. Once a cap is reached, Apollo Space blocks new calls in that dimension without affecting the others.
Details on each cap level are in Spending Caps.

BYO-key — you own the vendor account

For most external vendors (Tavily, Twilio, Apify), you connect your own account. Here’s why:
  • The actual vendor invoice goes directly to you — Apollo Space is not a payment intermediary
  • You keep control of your credentials and can revoke them at any time
  • The Star deduction inside Apollo Space is an internal counter — it serves the caps system and gives you a unified view of consumption
In short: you are never dependent on Apollo Space credit to use external vendors.

History and audit trail

Every wallet transaction — credit received, usage debit, manual adjustment — creates a row in the history log, append-only. Nothing is deleted or edited retroactively. The result: you can answer “what happened to my balance on day X?” with precision at any time. The history is isolated per organization — no one from another org can see yours, nor can internal Apollo Space operators without explicit privilege. See Multi-tenant for the isolation model.

Refunds and adjustments

  • Refunds (disputed charge, retroactive plan cancellation) are processed automatically when the event arrives via Stripe
  • Manual adjustments (welcome bonus, promotional credit, incident remediation) are made by the support team with a full trail in the history log

Next steps

Plans and packages

Overview of available plans and how to purchase packs.

Spending caps

How to configure limits per org, per agent, or per user.

Multi-tenant

How balances are isolated between organizations.

Integrations

What connects and what does (or doesn’t) draw from the balance.